![]() ![]() Did you ever notice that if you place dessert ricotta for a discount price near hard cheese and, for example, flour, vanilla and confectionery diagonally from the customer, they are likely to go to the cash desk with a kit for homemade dessert? Or, in the second case, the buyer will definitely take some olives and nuts if they notice them in close proximity to the stand with wine. In the second case to buy a bottle of wine. In the first case, the buyer goes to the store deliberately to buy some hard cheese. To illustrate this let’s look at two examples from real life. ![]() Every retailer knows that the visual design of the store and the layout of products play a key role for a customer, who in 80% of cases makes an impulsive decision to buy something directly in the store. A store planogram is when every centimeter of trade area in retail “works” and makes a profit, generates sales, attracts customers’ attention and maintains the reputation capital of the trade point.Ĭustomer behavior has been studied and analyzed by marketers a long time ago. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |